AI Paraphrasing Techniques to Optimize Your Old Website Content

AI paraphrasing

If your old website content is not showing positive results, that is, it’s not ranking in search engines. You can AI paraphrasing techniques to optimize such content to get a positive result.

If you have not used AI paraphrasing, it could pose a difficult task. Moreover, you may not have experience optimizing old content not to mention using AI paraphrasing techniques. If you belong to this category, do not be worried.

In this post, we shall discuss how to use AI paraphrasing techniques to optimize your old website content.

What is AI Paraphrasing?

AI paraphrasing means rephrasing content through artificial intelligence. Using an AI paraphrasing tool, you can rephrase the content, making it engaging, fresh and unique.

There are several AI paraphrasing tools online that you can use to refresh your old content. AI rephrases use advanced algorithms to recognize the content and make required changes.

The AI paraphrasing tools use the following different ways for rephrasing content:

  • Breaking or merging the original sentence of a content
  • Replacing original words with their appropriate synonyms
  • Switching between active and passive voices, thus, altering the sentence structure

Different AI Paraphrasing Techniques to Optimize Your Old Content

Enhance the Content Readability

The readability of content is defined as the easiness of reading and understanding it. The contents that are easy/ simple to read are mostly liked by readers. This allows users to spend a longer time on your site, thus decreasing the bounce rate. It also sends a positive signal to search engines.

So, boosting your content readability is a useful optimization technique. To do this, you can get help from an AI paraphrasing tool. When you run content through the AI paraphrase tool it will use machine learning to detect complex words and make them easily readable by making the following changes:

  • Removing unrequired words
  • Breaking complex/ longer sentences into smaller ones
  • Replacing difficult words with simple synonyms

For stronger comprehension, let’s take an example in which we took some text from this article and rephrased it using an AI paraphraser i.e. “”.

Here’s the demonstration:

AI paraphrasing techniques

The tool changed the text and made it simple and easier to understand. So, in this way, you can use AI rephrasing to optimize the readability of your old content.

Eliminate the Recurrence of Words

Recurrence means the usage of the same words repeatedly in content. It is one of the reasons content is discarded by readers and search engines.

So, if your old content has repetitions of the same words, it’s useful to replace them with their synonyms. To accomplish this, you can use an AI paraphrasing tool. Let’s discuss how to remove fluffy words from our sample text using an AI rephrasing tool.

For this, we input the text “We have to practice numerical questions over and over and over again so that we can learn them.” This sentence contains fluffy words. Using the Ahref paraphraser, let’s see how this tool rewrites this clumsy sentence below.

As you can see in the diagram below, the sentence has been rewritten by our selected rephraser.

AI paraphraser

You can see in the image, how the AI paraphraser replaced fluffy words with unique words making the sentence interesting for readers.

Using the same procedure, you can analyze old content on your website and remove unwanted recurring words. This will optimize your old content for both search engines and readers.

Optimize the Title of Your Old Content

You can use AI rephrasing techniques to optimize the title of your old website content. Optimize titles has the following characteristics:

  • Eye-catchy
  • Descriptive
  • Keyword rich
  • Concise (usually a maximum of 50-60 characters)

It is usually a tough task to embed all the above traits in your title. This is where you can get help from the AI paraphrasing tool. Let us practicalize this using a Scribbr AI rephraser.

We created a boring title that only contained the primary keyword i.e.

 “Purchase our eyeliner to increase your beauty”.

We inputted it in the AI paraphrase and ran the tool.

Here is the demonstration;

free paraphrasing tool

The AI tool replaced boring words with powerfully pleasing words by using a words changer paraphrasing technique.

Additionally, the tool gives you options to create multiple results for the same title (by changing the modes of the tool). From there you can choose the most engaging one.

Eliminating Keywords Stuffing

Let’s first discuss keyword stuffing. Keyword stuffing is the practice of using the same keywords/ phrases again and again in the content. This act is disliked by both readers and search engines. So, to optimize your content it is important to remove repetitive keywords.

Like many writers, it is possible that you may use the same phrases over and over again when writing on the same topic.

If you unintentionally used keyword stuffing in the old content then you can solve this issue with the help of the AI paraphrasing tool.

The AI paraphrasers eliminate the excessively used words by replacing them with synonyms. Let’s illustrate with an example. We ran the following text that had keywords stuffing through the AI rephraser.

Are you looking for the best mobile phones? You’ve come to the right place for the best mobile phones. Our brand offers the best mobile phones that you could want to purchase”.

Let’s see how the tool removed keyword stuffing.

optimize your old website content

In a nutshell, if your old content has repeated keywords, you can use the AI paraphrasing technique to eliminate them and make the content optimized for search engines and readers.


Optimization is the central component for making your content liked by search engines and readers. In this scenario, if your old website’s content is not getting desirable results, you can optimize it utilizing AI paraphrasing techniques.

In this post, we covered the top 4 AI paraphrasing techniques to be utilized in the optimization of old website content.

I want to believe that these techniques are helpful. You can start practicing these techniques now using the free AI tools illustrated in this article.

Meanwhile, we are open to your suggestions, hence, it’s your turn to respond to this post. What do you think about the AI rephrasers used in this article? Which one(s) are you using or do you think is most useful?

Your response would be highly appreciated. Kindly use the comment box below to respond.

FAQs (Frequently Asked Questions)

1. What is paraphrasing and how does it improve the quality of content?

Paraphrasing is the process of changing or rewording the original text into a new and fresh form while keeping its original intent the same. It has gained popularity in the writing field due to its usefulness. It improves the quality of content by boosting its readability, making it unique, adding clarity, etc.

2. How can I paraphrase my content?

You can paraphrase content either by manual process or by using online paraphrasing tools. However, we suggest you not rely on manual paraphrasing but use AI rephrasing tools. This is because the manual process demands professional writing skills and a lot of time and effort. On the contrary, AI tools do all the processes automatically using artificial intelligence.

3. Should I choose a simple rephrasing tool or an AI-based one?

The straightforward answer to this question is AI tools. This is because AI tools are based on the most advanced technology, that uses different AI paraphrasing techniques. They not only make your content unique but also engaging. Moreover, they provide multiple results for the same input. On the contrary, simple tools are based on older technology. They may not make your content engaging but unique.

4. Why Should I Optimize Old Website Content?

Optimization is useful to make your older content worthy for readers as well as search engines (SEs). This is because optimization makes your content easily understandable for readers and search engines.

5. What are the factors to Consider for Optimizing Old Website Content?

There are several factors to be considered for optimizing the content. In the following we have mentioned some of them;

  • Optimized title and meta tags
  • Uniqueness.
  • Readability of your content.
  • Optimal Keywords ratio
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